“Yum” Poster

“Yum” Poster

marchFIRST, San Francisco, California, 1999

Description

When Apple followed up the success of the iMac with the introduction of five different colors, we were faced with the problem of launching it to the world. In the effort to simplify Apple’s communications globally, we created a signature shot that could be used for everything from print to packaging to the Web. The flower composition was the most unique and obvious way to show all five colors in one image. When it came to a tagline to express the luscious new colors, the natural choice was “Yum.”

Collections: AIGA 365: 21 (2000)
Discipline: Promotional design and advertising
Format: Brand and identity systems, Posters

Credits

Design firm
marchFIRST
Creative directors
Andy Dreyfus, Hiroki Asai
Art director/designer
Hiroki Asai
Writer
David Begler
Photographer
Hunter Freeman
Print production
Karen Emerson
Typeface
Apple Garamond
Client
Apple Computer
Loading...
Loading...