Casting a futuristic, stylized product design as an ever shape-shifting, dynamic changeling, this animation was used to promote the launch of a new gaming PC and to create/celebrate an aesthetic that reflected its target market.

The Blackbird 002 PC is the first product to market from the merger between Voodoo Gaming and Hewlett-Packard (HP). This debut entry into the gaming market represents a critical opportunity to expand the company’s product offering. The motion-graphics collateral captures the excitement and edginess necessary to launch the product successfully.