Lifetime Network redesign
Lifetime Network redesign
Lifetime Network redesign
Lifetime Network redesign
Lifetime Network redesign
Lifetime Network redesign
Lifetime Network redesign

Lifetime Network redesign

Imaginary Forces, Hollywood, California, 2000

Description

Imaginary Forces created a brand identity for the Lifetime Television Network based on the idea that a woman’s journal is where she records and commemorates the special events and the everyday details of her life. To reach the network’s broad and ever-expanding audience, the journal concept ties together Lifetime’s identity across all of its platforms: broadcast, print and online. In addition to the traditional elements of a network package, Imaginary Forces also wrote, directed and produced a series of interstitials based on the tagline, “In My Lifetime.” Covering a range of experience and emotion, these short stories are told by individual women recounting the events that led to a photo or entry in their journal.

Collections: AIGA 365: 22 (2001)
Discipline: Motion graphics
Format: Brand identity, Logo, Motion graphic
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