Simple Times
Simple Times
Simple Times
Simple Times
Simple Times

Simple Times

Grand Central Publishing, New York, New York, 2010

Description

Project brief: “In addition to being eye-catching, a book cover ideally reflects what you find inside, and in the case of Simple Times, that would mean organized chaos. The book jacket was created in the same collaborative style as the book. Adam Selman designed my dress so it would pop against the golden yellow backdrop. Conn Brattain created the title using green ribbon he had lying around. Vicki Farrell wrote my name using string and Megan Whitmarsh embroidered the subtitle. The idea was to use real objects to fashion in a way that emphasized simplicity. Some might say my tendency toward the simple is born out of laziness, but the truth is, although I like things easy, I just like the way simple feels.” —Amy Sedaris

Approach: “In addition to being eye-catching, a book cover ideally reflects what you find inside, and in the case of Simple Times, that would mean organized chaos. The book jacket was created in the same collaborative style as the book. Adam Selman designed my dress so it would pop against the golden yellow backdrop. Conn Brattain created the title using green ribbon he had lying around. Vicki Farrell wrote my name using string and Megan Whitmarsh embroidered the subtitle. The idea was to use real objects to fashion in a way that emphasized simplicity. Some might say my tendency toward the simple is born out of laziness, but the truth is, although I like things easy, I just like the way simple feels.” —Amy Sedaris

Effectiveness: “In addition to being eye-catching, a book cover ideally reflects what you find inside, and in the case of Simple Times, that would mean organized chaos. The book jacket was created in the same collaborative style as the book. Adam Selman designed my dress so it would pop against the golden yellow backdrop. Conn Brattain created the title using green ribbon he had lying around. Vicki Farrell wrote my name using string and Megan Whitmarsh embroidered the subtitle. The idea was to use real objects to fashion in a way that emphasized simplicity. Some might say my tendency toward the simple is born out of laziness, but the truth is, although I like things easy, I just like the way simple feels.” —Amy Sedaris

Juror Notes

A wonderfully crafty solution to a book on crafts. The embroidered type and illustrations throughout are perfectly integrated.

Collections: 50 Books/50 Covers of 2010
Discipline: Book design
Format: Book, Book cover

Credits

Design firm
Grand Central Publishing
Creative director
Anne Twomey
Art director
Adam Selman
Designer
Conn Brattain
Photographer
Jason Rothenberg
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