How to Be a Graphic Designer Without Losing Your Soul

How to Be a Graphic Designer Without Losing Your Soul

Laurence King Publishing Ltd., London, England, 2005

Description

Author and creative director Adrian Shaughnessy briefed Bibliotheque, the U.K. design group, to produce a typographically led, content-driven cover, as well as an internal layout for his book How to Be a Graphic Designer Without Losing Your Soul.

The brief was to create a cover that would appeal to idealistically minded young designers but also reflect the book’s core message, which is that design is not just about formulaic solutions to commercial problems, but is also about encouraging designers to use the power of expressive design in both commercial and noncommercial settings.

“As this is a practical book,” explains Bibliotheque designer Jon Jeffrey, “the list of contents became the basis for the cover design. We designed a cover that reflected the information-driven layout within, which we also designed. The design of the cover—and the internal layout—uses only two colors in an attempt to show that a restricted budget need not result in lack of impact and effectiveness.”

Juror Notes

A typographic cover with soul—and a functional table of contents as well.

Collections: 50 Books/50 Covers of 2005
Discipline: Book design
Format: Book cover

Credits

Design firm
Laurence King Publishing Ltd.
Creative director
Adrian Shaughnessy
Art director/designer
Bibliotheque
Jacket designer
Bibliotheque
Production coordinator
Felicity Awdry
Author
Adrian Shaughnessy
Editor
Jo Lightfoot
Trim size
7.5 x 9 inches
Pages
160
Quantity printed
9,000 first printing; 6,000 first reprint; 10,000 second reprint
Typeface
Berthold Akzidenz-Grotesk
Printer/binder
Everbest Printing (China)
Jacket printer
Everbest Printing (China)
Paper
320 gsm, one-sided white, mass seal varnish
Binding method
Singer sewn, paperback with flaps (no hinges)
Publisher/client
Laurence King Publishing Ltd.
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