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Slide

Cahan & Associates, San Francisco, California, 2006

Description

Slide is a new speakeasy/nightclub opening on Mason Street in San Francisco. To communicate the idea and atmosphere of a speakeasy, the design is very quiet and restrained. Type is set small, almost as a whisper. The copy written for all of the pieces is slightly cryptic, often referencing slang terms from the Prohibition Era.

Juror Notes

“Unusual promo for a bar. Nice mix of grid-sensibility with vintage imagery. For a bar, it elevated the idea.”
“Intimacy of the book form really relates to the ambivalence of a speakeasy. Cover is unassuming, just like a speakeasy.”

Collections: AIGA 365: 28 (2007)
Discipline: Promotional design and advertising
Format: Brochure, Promotion

Credits

Design firm
Cahan & Associates
Creative director
Bill Cahan
Art directors
Erik Adams, Bill Cahan, Todd Richards
Designers
Erik Adams, Todd Richards
Production artist
Liisa Turan
Copywriters
Erik Adams, Todd Richards
Printer
Graphic Press
Paper
Pegasus Midnight Black
Typeface
Helvetica
Client
Delicious Brands
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