Klein Catalogue
Klein Catalogue
Klein Catalogue
Klein Catalogue

Klein Catalogue

Bill Cahan & Associates, San Francisco, California, 1997

Description

Our intent was to create a catalogue that would stand out from the competition in a noisy adrenaline-hungry industry, tell the unique story of Klein, and justify the cost of their bicycles. These goals were accomplished through a conservative, quiet design that focused on Gary Klein, an MIT engineer, and featured elegant photographs of the technology that makes the bikes perform the way they do.

Collections: Communication Graphics: 19 (1998)
Discipline: Promotional design and advertising
Format: Catalogue, Promotion

Credits

Design firm
Bill Cahan & Associates
Creative director
Bill Cahan
Graphic designer
Bob Dinetz
Illustrators
Bob Dinetz, Trek Bicycle Corporation
Photographer
Robert Schlatter
Copywriter
Lisa Jhung
Typeface
Bembo
Printer
Lithographix
Paper
Mead Signature
Client
Trek Bicycle Corporation
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