Geron 1997 Annual Report
Geron 1997 Annual Report
Geron 1997 Annual Report

Geron 1997 Annual Report

Cahan & Associates, San Francisco, California, 1998

Description

While presenting Geron’s science in an understandable format was a basic requirement, the intent was to highlight the inescapable process of aging and how it affects the quality of our lives as we grow older. Geron also wanted to feature some of its employees and convey how disease in their own families gives their work a personal perspective. To support this theme, life stories, company milestones, and science platforms are depicted in a hand-made, intimate manner. The result is a message that disease is not fair or predictable, and as we live our lives and grow older, we are all vulnerable.

Collections: Communication Graphics: 20 (1999)
Discipline: Corporate communications design
Format: Booklet

Credits

Design firm
Cahan & Associates
Creative director
Bill Cahan
Designer
Bob Dinetz
Writers
Carole Melis, Bob Dinetz
Typefaces
Trixie, Times, Courier
Printer
Color Graphics
Paper
Maker’s Matte
Client
Geron
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