Nike Corporate Packaging

Nike Corporate Packaging

Nike Design, Beaverton, Oregon, 1995

Description

We developed our new corporate packaging with four considerations in mind.
1. Environment: 100% recycled material, 100% recyclable, 50% inks and no glue.
2. Brand: Simple and direct design to launch “The Swoosh” identity into retail.
3. Cost: Minimize cost. Each penny of cost represents 1.8 million dollars a year.
4. Strength: Make it strong tot withstand the rigors of shipping and the retail world.

It’s always fun to take limiting design constraints and use them to your advantage.

Collections: Communication Graphics: 17 (1996)
Discipline: Package design
Format: Brand identity, Package

Credits

Design firm
Nike Design
Art director
Jeff Weithman
Graphic designers
Jeff Weithman, Chris McCullick
Writer
Bob Lambie
Typographer
Chris McCullick
Printer
Seattle Packaging
Paper
E Flute
Client
Nike, Inc.
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