Nike Golf Point of Purchase

Nike Golf Point of Purchase

Nike, Inc., Beaverton, Oregon, 1995

Description

This point-of-purchase display was designed for use in golf pro shops and country clubs across the nation. The structure needed to display several pairs of shoes, communicate an "air technology" consumer message, and position Nike as a leader on the green. The palette for the design and materials takes its visual cues from the game – the curve of the swing, the shape of the golf pin and cups, the texture of wood, sisal, and air from the shoes – and gives them form in the display.

Collections: A Decade of Sports Graphics
Discipline: Environmental graphic design
Format: Brand and identity systems, Brand identity, Exhibit

Credits

Design firm
Nike, Inc.
Art directors/designers
John Trotter, Jeff Weithman
Illustrator
Chris McCullick
Copywriter
Bob Lambie
Client
Nike, Inc.
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