Blu Dot sales catalogue
Blu Dot sales catalogue
Blu Dot sales catalogue
Blu Dot sales catalogue
Blu Dot sales catalogue
Blu Dot sales catalogue

Blu Dot sales catalogue

Matthew Rezac, Minneapolis, Minnesota, 2008

Description

Blu Dot’s annual sales catalogue is their primary marketing piece each year. As a result, it must be many things to many people—both a seductive marketing tool and a lasting resource for individual customers, retailers and clients. This was achieved by splitting the book into two sections, based on a “reverse mullet” approach—fun up front, business in the back. The first section of the book is composed of lush environmental photography that asserts Blu Dot’s personality—a unique blend of humor, irreverence and Midwestern mythos. The second part of the book presents traditional product photography and vital information organized in user-friendly layouts. 

Juror Notes

The photography takes this to a whole new land. There’s a story way beyond furniture. 

Collections: AIGA 365: 30 (2009)
Discipline: Promotional design and advertising
Format: Catalogue, Promotion

Credits

Design firm
Matthew Rezac
Art director
Matthew Rezac
Designer
Matthew Rezac
Photographer
Dan Monick
Copywriters
Maurice Blanks, Brad Bray, John Christakos
Project manager
Medora Danz
Printer
Shapco Printing
Binding method
PUR Otabind
Typeface
Akkurat
Trim size
9.5 x 11
Quantity printed
22,000
Papers
Weyerhaeuser Cougar, 80 lb., text, smooth; Weyerhaeuser Cougar, 100 lb., cover, smooth
Client
Blu Dot
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