Things That Matter “Big Book”
Things That Matter “Big Book”
Things That Matter “Big Book”
Things That Matter “Big Book”

Things That Matter “Big Book”

Fairly Painless Advertising, Holland, Michigan, 1999

Description

The idea was to take a holistic look at the soul elements of Herman Miller. We originally wanted to do this via a double truck ad series for the Wall Street Journal. Since we didn’t have enough money to produce and run the ads. Steve Frykholm (Herman Miller’s creative director) suggested a compilation of the ad ideas into one piece. Dan Botruff (Herman Miller’s marketing director) got the alternate idea approved and budgeted, and we were off to the races. The only real “but” following the original concept presentation was the “it isn’t 8 1/2 x 11” one.

Collections: AIGA 365: 21 (2000)
Discipline: Promotional design and advertising
Format: Promotion, Booklet

Credits

Design firm
Fairly Painless Advertising
Creative director
Peter Bell
Art directors
Tom Crimp, Steve Frykholm
Designer
Brian Hauch
Print production
Jeanne Saunders, Marlene Capotosto
Photographer
Rodney Smith
Writer
Clark Malcolm
Typefaces
Meta Plus Normal, Meta Plus Bold
Trim size
15 x 23 inches
Printer
Hennegan
Fabricator
Hennegan
Paper
French Newsprint special make 60 pound text
Client
Herman Miller
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