Coca-Cola Aluminum Bottle
Coca-Cola Aluminum Bottle
Coca-Cola Aluminum Bottle
Coca-Cola Aluminum Bottle
Coca-Cola Aluminum Bottle

Coca-Cola Aluminum Bottle

Turner Duckworth, San Francisco, California, 2008

Description

Our aluminum bottle design embodies Coke’s renewed focus on its core brand identity. The classic contour bottle shape features an oversize Coke trademark and nothing more. This clean and confident design simplifies what it means to be Coke and makes the brand feel fresh and new again. 

Juror Notes

The shape and bold graphics treatment of these well-established logos make these bottles sing.

The Coke (red) bottle could probably be reduced even further by eliminating the type. The bottle shape alone says Coca-Cola.

It’s refreshing to see a mass-market iconic brand show this much restraint with something this bold and clear.

Collections: AIGA 365: 30 (2009)
Discipline: Package design
Format: Package

Credits

Design firm
Turner Duckworth
Designer
Chris Garvey
Creative directors
Bruce Duckworth, David Turner
Project manager
Jessica Rogers
Client
Coca-Cola Company
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