Superdrug Bathroom Accessories

Superdrug Bathroom Accessories

Turner Duckworth, San Francisco, California, 1997

Description

The brief was to create an icon to brand a diverse range of mainstream family bathroom accessories. The solution was a fluffy yellow plastic duck — a classic, nostalgic bathtime icon that works as a simple, consistent branding device across the range and communicates the fun and playfulness associated with family bathtime.

Collections: Communication Graphics: 19 (1998)
Discipline: Brand and identity systems design
Format: Brand identity, Logo

Credits

Design firm
Turner Duckworth
Creative directors
Bruce Duckworth, David Turner
Art director
Janice Davison
Graphic designer
Ruper Rawlinson
Illustrator
Anton Morris
Client
Superdrug
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