Waitrose Juice Drink

Waitrose Juice Drink

Turner Duckworth, San Francisco, California, 2006

Description

With an increasing emphasis on healthy living, more consumers are looking for interesting, sophisticated nonalcoholic drinks. Waitrose identified this as an area where they could offer their customers a new choice of soft drink—sparkling juice—and asked us to create the packaging for the range. Each recipe has a grape base, which inspired the stylized vine with the fruits from each recipe growing intertwined over the label. The base vine illustration remains the same with only the fruits and background color changing for each variant.

Juror Notes

“Charming and sophisticated.”

Collections: AIGA 365: 28 (2007)
Discipline: Package design
Format: Package, Label

Credits

Design firm
Turner Duckworth
Creative directors
Bruce Duckworth, David Turner
Designer
Jamie McCathie
Illustrator
Darren Whittington
Picture editor
Peter Ruane
Client
Waitrose
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