“Mead Show” 2001 collateral (print and website)
“Mead Show” 2001 collateral (print and website)
“Mead Show” 2001 collateral (print and website)

“Mead Show” 2001 collateral (print and website)

VSA Partners, Chicago, Illinois, 2001

Description

Legacy Mead Paper—now MeadWestvaco Papers Group—asked VSA Partners to provide the concept for both the printed and online materials for the 45th annual “Mead Show.” Our challenge was twofold: communicate the fact that the show had evolved—with the addition of a new corporate brochure category—as well as create a program that positions Mead top of mind with their target audience (designers, corporations, printers and merchants). We added additional content, imagery and humor to the program.

Juror Notes

“That tongue-in-cheek dead-white-male thing works. It’s very whimsical. I almost like the website more, but it’s complementary with the print.”

Collections: AIGA 365: 23 (2002)
Discipline: Promotional design and advertising
Format: Brochure, Website

Credits

Design firm
VSA Partners
Creative director
Jamie Koval
Designers
Nichole Dillon, Jamie Koval, Tim Guy, Dave Ritter
Photographers
Howard Bjornson, Paul Elledge, Kipling Swehla
Illustrator
VSA Partners
Writer
Andy Blankenburg
Typeface
Helvetica
Printer
Bruce Offset
Paper
Mead Signature Dull text and cover
Client
Mead Coated Papers
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