Burton Burning Chair TV Spot

Burton Burning Chair TV Spot

Jager Di Paola Kemp Design, Burlington, Vermont, 1994

Description

Video is often a key component in developing a multidimensional, multimedia brand image. Working with third-party videographers, the designers developed storyboards, coordinated preproduction, art-directed, and guided post-production editing for this MTV video. Raw footage of a burning chair contrasts with full-color board action as a "visual war cry to end lazy-ass living."

Collections: A Decade of Sports Graphics
Discipline: Promotional design and advertising
Format: Advertisement, Video

Credits

Design firm
Jager Di Paola Kemp Design
Creative director
Michael Jager
Designer
David Covell
Digital video producer
Driscoll Communications
Client
Burton Snowboards
Loading...
Loading...