Sugen 1997 Annual Report
Sugen 1997 Annual Report
Sugen 1997 Annual Report

Sugen 1997 Annual Report

Cahan & Associates, San Francisco, California, 1998

Description

Sugen aims to broaden the alternatives for cancer treatment by providing new drugs that use a mechanism entirely different from traditional chemotherapeutic agents. The hope is that these new agents may bring us into a new era of living with cancer as a long-term manageable disease, improving patient survival and enhancing quality of life. The large photographic images carry this theme throughout the book, while the text and smaller images illustrate Sugen’s proprietary drug discovery platform.

Collections: Communication Graphics: 20 (1999)
Discipline: Corporate communications design
Format: Booklet

Credits

Design firm
Cahan & Associates
Creative director
Bill Cahan
Designer
Sharrie Brooks
Photographers
Robert Schlatter, Various
Copywriters
Carole Melis, Sharrie Brooks
Typefaces
Univers, Bembo
Printer
Grossberg/Tyler
Papers
Fox River Starwhite Vicksburg, Potlatch McCoy Silk
Client
Sugen, Inc.
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