Shaman Pharmaceuticals 1994 Annual Report
Shaman Pharmaceuticals 1994 Annual Report
Shaman Pharmaceuticals 1994 Annual Report

Shaman Pharmaceuticals 1994 Annual Report

Cahan & Associates, San Francisco, California, 1995

Description

The map on the cover of this annual report for an ethno-botany-based drug company immediately draws the reader into the world of a shaman scientist. Aerial photography and a journal entry handwritten by a field scientist convey the company’s scientific approach, in which plants used by native healers in the rainforest are screened for medicinal use. The text is formatted as chapters in a book, while the combination of sequential field photography, scientific data, and descriptive captions provides additional information about the company’s unique approach to modern therapeutics.

Collections: Information Graphics: Design of Understanding
Discipline: Information design
Format: Corporate communication, Annual report

Credits

Design firm
Cahan & Associates
Art director
Bill Cahan
Designer
Sharrie Brooks
Photographers
Bill McLeod, Various
Writer
Shari Annes
Printer
Alan Lithograph
Paper
Cougar
Client
Shaman Pharmaceuticals, Inc.
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