The problem from the publishing/design viewpoint was how to make an exhibition catalog look like a book. This was solved my full-measure section introductions, division by subject matter, and styling bibliographical descriptions to look as little as possible like catalog “entries”. The color work is extraordinary and even the black-and-white illustrations, printed in 300-line screen duotone, have more life and depth then we thought possible. A first-rate, non-didactic, general-interest text by Gerald Gottlieb certainly helped sell the book well beyond the “scholarly market.”