The 1995 Urban Outfitters Fall Product List is designed to suggest a printers make-ready sheet in size, structure and technique. Black and white lifestyle shots randomly overlap spot colors derived from an old industrial catalog. The mix of elements reflects Urban Outfitters' approach to retail fashion: a mix of old and new, raw and refined. The Fall Insert is the only national advertisement used by the company each year. It is inserted into campus and weekly papers and targets the college age market. It works both as a price sheet and an image piece, bringing its audience into the stores.