Jason Fulford’s photographs reinforce and reject the romantic idea of a life of a cowboy. Cowboys go to the supermarket too. The symmetrical design is offset by the unpredictability of the handwritten scrawl.

“I want to say something about how bright and clean this is. And fun. Looks like a really fun read.” Archie Ferguson

“Good combination of images—adds up right.” Isabel Warren-Lynch

“Photos are sharp and fresh. Fun representation of what the book is about.”