Prototype Font Specimen Kit
Prototype Font Specimen Kit
Prototype Font Specimen Kit
Prototype Font Specimen Kit
Prototype Font Specimen Kit

Prototype Font Specimen Kit

Automatic Art and Design, Columbus, Ohio, 1996

Description

This prototype font specimen kit is mailed to graphic designers, art directors, and creatives interested in or responsible for the purchasing of typography. Its purpose/strategy is to act as a type catalogue demonstrating the fonts in a variety of uses ranging from print media to interactive design (through the interactive catalogue included).

The 6 x 9–inch format allows the kit to be easily and inexpensively updated with new materials as new fonts are added. It also gives Prototype the ability to use standard paper sizes such as 8-1/2 x 11 for short runs or special promotions.

I value this project as an outlet for personal expression and experimentation. It combined content (art), design, and typography without straying from its intended purpose and audience, demonstrating excellence in communication.

Collections: Communication Graphics: 18 (1997)
Discipline: Promotional design and advertising
Format: Catalogue, Promotion, CD ROM

Credits

Design firm
Automatic Art and Design
Art director
Charles Wilkin
Graphic designer
Charles Wilkin
Illustrator
Charles Wilkin
Writers
Charles Wilkin, Megan Crawford
Typefaces
Space Boy, Phink, Velvet, Superchunk, Kink, Ghetto Prince
Printer
Odyssey Press
Paper
Cross Pointe Synergy 80# Text
Client
Prototype Experimental Foundry
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