Lida Baday Spring 2007

Lida Baday Spring 2007

Concrete Design Communications, Inc., Toronto, Ontario, 2006

Description

Each spring and fall Canadian fashion designer Lida Baday produces a promotional brochure that serves as the company’s primary advertising vehicle. Sensual photography is used to showcase the clothes.

Juror Notes

“Elegant, upscale, subdued, yet intriguing fashion statement.”

Collections: AIGA 365: 28 (2007)
Discipline: Corporate communications design
Format: Brochure, Corporate communication, Promotion

Credits

Design firm
Concrete Design Communications, Inc.
Art directors
Diti Katona, John Pylypczak
Designer
Natalie Do
Photographer
Chris Nicholls
Typefaces
Centaur, Trade Gothic
Printer
Transcontinental Yorkville O’Keefe
Printing method
Offset, 4/C, special black, varnish
Binding method
Die crease, die cut, fold, saddle stitch; insert into folder
Papers
Utopia Premium Silk White 115 lb.text, Utopia Premium Silk White 110 lb. cover
Client
Lida Baday
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