Nick at Nite Sales Kit

Nick at Nite Sales Kit

Slatoff + Cohen Partners, New York, New York, 1998

Description

Nick at Nite shows comedy series from the ’50s through the ’80s. They like to refer to their programming content as “classic TV you can trust..” We wanted to reflect their warm and playful retro programming by using a fuzzy velour paper stock and foil stamped celebrity caricatures by Chip Wass on the cover. The inside of the kit reveals an easy-to-organize accordion file system that can be filled with single sheets designed for each show and imprintable stationery that the client can use to generate current marketing information.

Collections: Communication Graphics: 20 (1999)
Discipline: Promotional design and advertising
Format: Promotion, Stationery

Credits

Design firm
Slatoff + Cohen Partners
Creative director
Kim Rosenblum
Art directors
Kenna Kay, Tamar Cohen, David Slatoff
Designers
Tamar Cohen, David Slatoff
Illustrators
Chip Wass, Ed Fotheringham
Writer
Robert Leighton
Typefaces
Trade Gothic, Clarendon
Printer
Canfield Printing Inc.
Papers
National Velour Peachwrap, Champion Benefit Vertical Text, Hammermill Lustre
Client
Acme Creative Group, Nickelodeon
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