ING Direct retail environment
ING Direct retail environment
ING Direct retail environment
ING Direct retail environment
ING Direct retail environment

ING Direct retail environment

Gensler, New York, New York, 2001

Description

ING Direct, an internet savings and loan bank, wanted the brand recognition, street presence and emotional reassurance that a “three-dimensional” bank creates. The result was ING Direct Café, an upbeat environment where current and potential customers can learn about financial products and access account information online.

The design solution translates the graphic language of the ING Direct website into an environment that integrates architecture, graphic design, retail design and digital media. The bright orange color palette directly reflects the bank’s corporate colors and the large translucent panels add graphic character and convey brand messages.

Juror Notes

“It pays attention to three dimensions at every level. The right balance of environmental and graphic design.”

Collections: AIGA 365: 23 (2002)
Discipline: Environmental graphic design
Format: Exhibit, Interaction

Credits

Design firm
Gensler
Design director
John Bricker
Designers
Jamie Brizzolara, Beth Novitsky, Tracy Silverstein
Architects/interior designers
Laurent Lisimachio, Greg Okshteyn, Peter Wang
Graphics project manager
Jill Wittnebel
Fabricators
ASI Sign Systems, Color-X
Typefaces
Eurostile, Neeskens
Client
ING Direct
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