The Untitled Conference Book
The Untitled Conference Book
The Untitled Conference Book
The Untitled Conference Book
The Untitled Conference Book
The Untitled Conference Book
The Untitled Conference Book

The Untitled Conference Book

Stone Yamashita Partners, San Francisco, California, 2006

Description

The Untitled Conference was a three-day gathering in November 2005 that brought together brand, marketing and design leaders from some of the world’s biggest and most recognized brands. The event threw out some big questions to its attendees (What is the future of marketing? How can companies use design to drive lasting change? How can brands become instruments of social change?) and then gave them room to answer these questions based on their experiences and their visions for the future. The book captures the conversations, debates, agreements and revelations of 40 people over the course of three days.

Juror Notes

“The result of intellectual and curatorial thought processes compiled in a simple, successful historic keepsake for the conferences—a book of knowledge and design.”

Collections: AIGA 365: 28 (2007)
Discipline: Corporate communications design
Format: Brochure, Corporate communication, Promotion

Credits

Design firm
Stone Yamashita Partners
Creative directors
Susana Rodriguez, Keith Yamashita
Art director/designer
Becky Hui
Photographers
Geoff Ellis, Andy Ogelsby
Production directors
Anne Bodel, Michelle Roach
Production artist
Andy Ogelsby
Writers
Jim Humes, CJ Maupin, Keith Yamashita
Content strategists
Jim Humes, CJ Maupin, Keith Yamashita
Printer/binder
Colorbar
Printing method
Sheet-fed offset
Binding method
Case
Papers
Arrestox Vanilla (cover material), Permalin Sand Antique Finish 80 lb. text (endpapers), Finch Opaque, Vellum, Bright White and Vanilla, 80 lb. text (text pages)
Typeface
Hoefler
Client
Coca-Cola
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