We help CEOs and leadership teams take their companies through eras of extreme change. The purpose of this book was to take ideas, lessons, truths and examples gleaned from our experience, and weave them into a consistent, engaging story. We chose the metaphor of chemistry to talk about the “work of change.”

The biggest parameter was our own desire not to go overboard on the design merely because we could. We tried to be deliberate about where we innovated in the design, always pursuing the goal of making the content more engaging.

The thing that seems to delight readers most is the fact that the pages are French-folded and perforated. Break the perf, and every page opens up to reveal more content inside.