The Putnam Shareholder Guide
The Putnam Shareholder Guide
The Putnam Shareholder Guide

The Putnam Shareholder Guide

Putnam Investments Corporate Communications, Boston, Massachusetts, 1996

Description

The Putnam Shareholder Guide is the first communication an investor receives from Putnam after investing in a mutual fund. It is important that the guide provide clear information to shareholders about managing their accounts and their relationship with Putnam. The design is clean, non-sales oriented, and easily navigable. Shareholders can flip through the booklet upon receiving it, and then refer to it as necessary. Elements from Putnam’s design system were used to reinforce the corporate identity. Production costs were carefully considered because approximately 500,000 copies are printed each year.

Collections: Design of Understanding 2
Discipline: Information design
Format: Instructional tool, Manual

Credits

Design firm
Putnam Investments Corporate Communications
Designer
Robert Santosuosso
Illustrator
Midnight Oil
Writer
David Lifsitz
Typefaces
Bodoni, Gill Sans
Printer
Acme Printing Company
Paper
Westvaco Sterling 105# Matte Postcard Text and 70# Web Matte Text
Client
Putnam Investments
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