Oracle Open World “Look” Poster

Oracle Open World “Look” Poster

Cahan & Associates, San Francisco, California, 1996

Description

This poster was created to introduce a new conference by Oracle, a leader in the Internet revolution. The intention behind the hand-painted sign was to convey the irony of people still having to fly across the country to discuss the Internet face to face at a conference. The human element can never be replaced. “As for Larry” refers to Oracle’s powerful CEO, Larry Ellison.

Collections: Design of Understanding 2
Discipline: Information design
Format: Posters, Promotion, Type design

Credits

Design firm
Cahan & Associates
Art director
Bill Cahan
Graphic designer
Bob Dinetz
Copywriters
Craig Clark, Bob Dinetz
Typeface
Futura
Printer
Sapir Press
Paper
Simpson Starwhite Vicksburg
Client
Oracle Corporation
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