Benefit Map of America

Benefit Map of America

Drenttel Doyle Partners, New York, New York, 1996

Description

Today, the United States of America, tomorrow, the world! This promotion for Benefit paper recolors the entire country, paying homage to late-nineteenth-century cartography with late-twentieth-century tools. The underlying theme of Benefit is that the colors go with the colors, and what better way to show the chromatic harmony than to take on the nation itself! In addition to all the states and capitals and major cities, we’ve included the birthplaces of our clients and staff. We’ve also included need-to-know information like state birds and nicknames. The fonts have all been redrawn to approximate hand-lettered maps from the early part of the century. And who knew that the national flower is the rose?

Collections: Communication Graphics: 18 (1997)
Discipline: Information design
Format: Illustration, Information graphic

Credits

Design firm
Drenttel Doyle Partners
Creative director
Stephen Doyle
Graphic designers
Cary Murnion, Dan Drenger
Printer
Red Ink Productions
Paper
Champion Benefit 70# White Text
Typeface
Custom
Client
Champion International Corporation
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