DirecTV “Wimp”
DirecTV “Wimp”
DirecTV “Wimp”
DirecTV “Wimp”

DirecTV “Wimp”

Two Headed Monster, Hollywood, California, 1996

Description

DirecTV wanted to get football fans to subscribe to its new offering, NFL Sunday Ticket. This program subscription would present as many as thirteen live NFL games on any given weekend. Campbell Ewald Advertising and Two Headed Monster collaborated to creat a gritty, high-impact spot that had the audacity to refer to NFL veterans as slackers and wimps. Of course, they’re slackers—they only play one game a week, while NFL Sunday Ticket has thirteen games.

Collections: Design of Understanding 2
Discipline: Information design
Format: Motion graphic, Promotion, Video

Credits

Design firm
Two Headed Monster
Art director
Richard Pass
Designer
Bill Dawson
Copywriter
Ed Gines
Typeface
Bell Gothic
Digital video producer
Two Headed Monster
Client
Campbell-Ewald, DirecTV
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