Vision Tech Video
Vision Tech Video
Vision Tech Video
Vision Tech Video
Vision Tech Video
Vision Tech Video
Vision Tech Video

Vision Tech Video

Nike, Inc., Beacon, New York, 1998

Description

The video was created as a technical training tool for Nike sales reps and accounts. It was designed to resemble educational films from the ’60s. The challenge was creating such a comprehensive tool on a limited budget. The use of simple, crude animation was consistent with the concept and presented the technical features of Nike eyewear in an unexpected and entertaining way.

Collections: Communication Graphics: 20 (1999)
Discipline: Promotional design and advertising
Format: Animation, Video

Credits

Design firm
Nike, Inc.
Art director/designer
Dan Richards
Illustrator
Dan Richards
Writer
Neil Webster
Director
Neil Webster
Typeface
Clarendon
Digital video producer
Current Communications
Client
Nike Vision
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