Team Lucky Strike Suzuki “Physics”
Team Lucky Strike Suzuki “Physics”
Team Lucky Strike Suzuki “Physics”
Team Lucky Strike Suzuki “Physics”

Team Lucky Strike Suzuki “Physics”

Two Headed Monster, Hollywood, California, 1996

Description

In order to promote its motorcycle racing team in Europe, Lucky Strike called upon Bates Advertising and Two Headed Monster to create a campaign that would attract a younger and hipper demographic. The fruition of this labor is the Team Lucky Strike Suzuki “Physics” spot, which combines fast-paced graphics and music with the immensely popular sport of Formula One motorcycle racing. This successful spot promotes the Lucky Strike product while simultaneously appealing to and entertaining the target demographic.

Collections: Design of Understanding 2
Discipline: Information design
Format: Advertisement, Motion graphic, Video

Credits

Design firm
Two Headed Monster
Art director
Victor Mazzeo
Graphic designer
David J. Hwang
Copywriter
Howard Roughan
Typefaces
Stamp Gothic, Cochin Italic
Digital video producer
Two Headed Monster
Clients
Bates Worldwide, Team Lucky Strike Suzuki
Loading...
Loading...