Channel One Teen Fact Book

Channel One Teen Fact Book

Lee Hunt Associates, New York, New York, 1997

Description

The Teen Fact Book is a research tool developed by Channel One Network targeting the marketing and advertising community. There were two main objectives in the creation of this book. The first was to position Channel One Network as an expert among the teen demographic. The other objective was to create a hip reference guide that reflected the brand and lifestyle preferences of the ever-elusive teen. Production note: because of a limited budget, the interior of the book was created as a two-color job and the exterior as a one-color foil stamp.

Collections: Communication Graphics: 19 (1998)
Discipline: Promotional design and advertising
Format: Case study, Booklet

Credits

Design firm
Lee Hunt Associates
Creative director
Cheri Dorr
Graphic designer
David J. High
Illustrator
David J. High
Writer
Sharon Glassman
Typefaces
Franklin Gothic, Platelet, Trade Gothic, Zapf Dingbats
Printer
Manhattan Color
Client
Channel One Network
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