Random House Films Logo Animation, Animations

Random House Films Logo Animation, Animations

Hush Studios, Inc., 2007

Description

Random House Films came to Hush to create an animated identity for their recently launched production company. They were looking to develop a visual signature as recognizable as the Dreamworks moon or the MGM lion. We flipped all the conventions on their heads and instead took Random House’s brand—defined by the world of print publications—and catapulted it into the world of cinema. The piece moves us from the most intimate moments of a writer’s initial conception—when the first letter is typed and the ink is dried—to an expansive cinematic world of light, color and sound.

Collections: AIGA 365: 29 (2008)
Discipline: Brand and identity systems design
Format: Animation
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