Coca-Cola Cinema Poster

Coca-Cola Cinema Poster

Turner Duckworth, San Francisco, California, 2009

Description

This poster was part of an assignment for Coca-Cola North America to create point-of-sale pieces for cinema usage. The client challenged us to express the unique connection between Coca-Cola and the movie-going experience. We used the Coca-Cola icon bottle, a key piece of our visual identity, and reinterpreted it to represent multiple movie genres.

The client loved the posters and they have been displayed throughout national chains, extending concession messaging to the theater lobby, driving incremental sales of Coca-Cola.

Juror Notes

The playful iconographic interpretations of the Coke bottle were a nice homage to the brand’s legacy. A nostalgic moment without looking, well, nostalgic.

Collections: AIGA 365: 31 (2010)
Discipline: Promotional design and advertising
Format: Posters

Credits

Design firm
Turner Duckworth
Creative directors
Bruce Duckworth, David Turner
Designer
Chris Garvey
Illustrator
Chris Garvey
Project director
Craig Snelgrove
Project manager
Jessica Rogers
Client
Coca-Cola Company North America
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