Nickelodeon reface
Nickelodeon reface
Nickelodeon reface
Nickelodeon reface
Nickelodeon reface
Nickelodeon reface
Nickelodeon reface

Nickelodeon reface

AdamsMorioka, Inc., Beverly Hills, California, 2000

Description

As Nickelodeon has grown and expanded over the past 15 years, the brand message has changed. The initial assignment included strategy and positioning of the Nickelodeon brand and components like Nick Jr. and Nick at Nite. The internal audience’s perception of the brand was correlated with information from the external audience. Once determined, the on-air visual reface was produced to provide a clearer and proprietary voice for Nick. The reface elements were coordinated with off-air needs to provide a holistic communication for Nickelodeon. After the initial launch, the reface kit-of-parts needed to be implemented by the Nickelodeon creative departments. The system had to be flexible, inspire creativity and encourage ideas and concepts.

Collections: AIGA 365: 22 (2001)
Discipline: Brand and identity systems design
Format: Animation, Motion graphic

Credits

Design firm
AdamsMorioka, Inc.
Creative directors
Sean Adams, Noreen Morioka
Designers
Sean Adams, Noreen Morioka, Volker Dürre, David Van Riper, Matthew Duntemann, George Guzman
Print production
Terry Stone, Michelle Gray, Karen Dragotto
Illustrators
Chip Wass, Michael Mabry
Writer
Eric McPaul
Typefaces
Venus, Berthold Akzidenz Grotesk, Courier, Rockwell
On-air producer
Lu Olkowski
Software
Illustrator, Photoshop, After Effects
Audio
Andy Caploe
Client
Nickelodeon Television Network
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