Hudson Gavin Martin Corporate Art Collection
Hudson Gavin Martin Corporate Art Collection
Hudson Gavin Martin Corporate Art Collection
Hudson Gavin Martin Corporate Art Collection
Hudson Gavin Martin Corporate Art Collection
Hudson Gavin Martin Corporate Art Collection
Hudson Gavin Martin Corporate Art Collection

Hudson Gavin Martin Corporate Art Collection

Alt Group Limited, Auckland, New Zealand, 2008

Description

Hudson Gavin Martin is a boutique legal practice formed by three partners who advise on Intellectual Property and Technology Law in Australasia. All good (and bad) things come in threes. Three is more than a partnership—it’s a team. Culture and customs offer up all sorts of threesomes, humorous and otherwise. We eat breakfast, lunch and dinner, with a knife, fork and spoon. For lunch we’ll have a bacon, lettuce and tomato sandwich, for dinner a three-course meal.

We began a witty and engaging conversation revealing “ideas” that come in threes. The three wise men—Hudson, Gavin, Martin—are cool, calm and collected; they advise on clients’ assets, equities and liabilities and are ready, willing and able. The identity uses the copyright, trademark and registered symbols to directly reference the firm’s core business.  

Juror Notes

The best law firm identity we have ever seen. Three partners, use of triplets. Bold graphic and whimsy create the unexpected. We congratulate the collaborations. 

Collections: AIGA 365: 30 (2009)
Discipline: Brand and identity systems design
Format: Brand and identity systems

Credits

Design firm
Alt Group Limited
Creative director
Dean Poole
Designers
Toby Curnow, Clem Devine, Aaron Edwards, Dean Poole, Tony Proffit
Photographer
Duncan Cole
Typefaces
Helvetica Neue, Didot
Client
Hudson Gavin Martin
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