Graves Packaging for Target Stores

Graves Packaging for Target Stores

Design Guys, Minneapolis, Minnesota, 1998

Description

In a mass-market environment, packaging, not a sales staff, informs the customer. This extensive line for Target says “simple, design, different.” Isolating each item in a blue field is like placing it on display. Merchandised in 24-foot runs, the sea of blue boxes defines a Michael Graves shop in an otherwise wall-less space.

Collections: Communication Graphics: 20 (1999)
Discipline: Package design
Format: Package

Credits

Design firm
Design Guys
Creative director
Steven Sikora
Designers
Gary Patch, Scott Thares
Photographer
Jim Erickson
Typefaces
Avant Garde, Adobe Garamond
Printer
Hung Hing Printing Group, Ltd.
Paper
270 gsm Japanese CCNB and American E-Flute
Client
Target Stores
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