Oregon College of Art & Craft, Identity Guidelines Manual
Oregon College of Art & Craft, Identity Guidelines Manual
Oregon College of Art & Craft, Identity Guidelines Manual
Oregon College of Art & Craft, Identity Guidelines Manual
Oregon College of Art & Craft, Identity Guidelines Manual
Oregon College of Art & Craft, Identity Guidelines Manual

Oregon College of Art & Craft, Identity Guidelines Manual

Ziba Design, Portland, Oregon, 2007

Description

The Oregon College of Art and Craft, a small art school nestled in the Portland hills, came to Ziba to update their brand identity in order to re-envision craft in the 21st century. Embracing craft’s integral role in contemporary art education helped position OCAC uniquely within the art community.

The guidelines document is both an inspirational artifact and a practical tool for OCAC’s faculty, staff and design department. The book’s form and content intentionally expose the design and production process. Digitally printed pages are interspersed with double-sided letterpressed newsprint. After three vendors told us that letterpress on newsprint was impossible, we found Pete McCracken. A local artist and musician, he letterpressed the pages out of his studio in an old auto-body shop. The artifact itself was hand-bound by OCAC students.

Collections: AIGA 365: 29 (2008)
Discipline: Brand and identity systems design
Format: Brand and identity systems, Booklet

Credits

Design firm
Ziba Design
Creative director
Jeremy Kaye
Art director
Elizabeth Blades
Designer
Aura Aragon-Ball
Content strategist
Valerie Stoffel
Producer
Anne Tevlin
Project manager
Sara Mace
Printers
Pete McCracken (Crack Press, Premier Printers)
Printing methods
Letterpress, digital
Binders
Conor Crumley, Barbara Tetenbaum
Binding
Smyth sewn
Papers
Recycled chip board (cover), recycled newsprint, Mohawk Superfine, Ultra White, 80 lb. (text)
Typefaces
Akzidenz-Grotesk, Goudy Old Style
Client
Oregon College of Art & Craft
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