ReadyMade: How to Make (Almost) Everything
ReadyMade: How to Make (Almost) Everything
ReadyMade: How to Make (Almost) Everything

ReadyMade: How to Make (Almost) Everything

Volume Inc., San Francisco, California, 2005

Description

Written by the cofounders of ReadyMade magazine, this is a book of all original material that revolves around the reuse of six building materials—paper, plastic, wood, metal, glass and fabric. This hybrid of how-to, editorial and historical content yielded a design that is simultaneously smart and fun, structured yet chaotic, sophisticated yet accessible. In the spirit of ReadyMade’s reuse ethos, the book itself is a reusable object, with the spine serving as a ruler—inches on the front cover, centimeters on the back.
Since the book’s content swings wildly from do-it-yourself projects and scientific diagrams to lifestyle articles, historical timelines and random sidebar nuggets of information, we deliberately pushed ourselves out of the usual structural comfort zones of contemporary book design—limited typeface use, repetitive grid structure, white space—to see how much variety the piece could sustain and still be coherent.

Juror Notes

Captures the aesthetics of the ready-made.
Exuberant.
Feels more like a magazine than a book.
Masterpiece of diagramming.
Great humor.

Collections: AIGA 365: 27 (2006)
Discipline: Typographic design
Format: Book, Type design

Credits

Design firm
Volume Inc.
Creative directors
Adam Brodsley, Eric Heiman
Art director
Eric Heiman
Designers
Elizabeth Fitzgibbons, Eric Heiman, Akiko Ito
Illustrator
Kate Francis
Photographer
Jeffery Cross
Writers
Shoshana Berger, Grace Hawthorne
Paper
Cover, foil stamp, silk-screened binding, debossed, with offset adhesive stickers; inside, offset
Client
ReadyMade
Loading...
Loading...