Keep Off the Grass
Keep Off the Grass
Keep Off the Grass
Keep Off the Grass
Keep Off the Grass
Keep Off the Grass

Keep Off the Grass

Volume Inc., San Francisco, San Francisco, California, 2010

Description

Project brief: The Bold Italic presented us with an article about the waning popularity (and hopeful resurgence) of San Francisco’s famous Hippie Hill. In response, we not only created artwork that reflected the article’s content but also wrote and designed our own “From Hipster to Hippie” meta-narrative to accompany the text (later turned into a separate poster offered for sale by the Bold Italic)—all in less then five days.

Approach: Creative director Eric Heiman and lead designer Talin Wadsworth collaborated on the initial ideas and vision for the design. Once a direction was decided on, Talin Wadsworth did the necessary design and programming to make the work web-ready for publication.

Effectiveness: The article received a high amount of hits for the Bold Italic site. Judging by the Bold Italic’s commissioning a poster based on our “From Hipster to Hippie” meta-narrative, numerous posts about and links to it on a variety of blogs and its inclusion in a soon-to-be-published book, Yesterday on the Internet, the design seems to have struck a nerve.

Juror Notes

Humor in design and story. Hyper-local designer for hyper-local platform. On target for community. Design communication at its best.

Collections: AIGA 365: Design Effectiveness (2011), AIGA 365: 31 (2010)
Discipline: Editorial design
Format: Magazine, Website

Credits

Design firm
Volume Inc., San Francisco
Creative directors
Adam Brodsley, Eric Heiman
Art director
Eric Heiman
Designer
Talin Wadsworth
Illustrator
Talin Wadsworth
Client
The Bold Italic
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