Substance of Things Not Seen
Substance of Things Not Seen
Substance of Things Not Seen
Substance of Things Not Seen
Substance of Things Not Seen
Substance of Things Not Seen
Substance of Things Not Seen
Substance of Things Not Seen

Substance of Things Not Seen

frog design, inc., San Francisco, California, 2009

Description

Published by global innovation firm frog design, design mind is part of a comprehensive content strategy that includes a print magazine, a website, videos, podcasts, events and various social-media outlets.

Design mind is written and produced entirely by frog employees, with contributions from a broad range of disciplines within the company. Our aim is to engage corporate leaders, clients and future frogs with smart and accessible insights into business, technology and design that reflect frog’s culture of innovation and collaboration. Because design mind is frog’s central piece of public-facing print collateral, it must serve multiple purposes and audiences, while creating new business opportunities, enhancing client relationships and promoting frog expertise among industry peers and media.

Design mind provides the design and innovation community with perspectives on industry trends, emerging technologies and global consumer culture. Design mind also features interviews with high-profile thought leaders and contributions from external writers, designers and photographers. Finally, the magazine provides a way for frogs around the world to engage with the thinking and personal interests of their colleagues, and to have an outlet for their ideas, writing and art without the constraints of client work.

Juror Notes

Content made easy.

Collections: AIGA 365: 31 (2010)
Discipline: Promotional design and advertising
Format: Magazine
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