Evan’s Life Foundation “One Boy” brochure
Evan’s Life Foundation “One Boy” brochure
Evan’s Life Foundation “One Boy” brochure
Evan’s Life Foundation “One Boy” brochure
Evan’s Life Foundation “One Boy” brochure
Evan’s Life Foundation “One Boy” brochure
Evan’s Life Foundation “One Boy” brochure

Evan’s Life Foundation “One Boy” brochure

SamataMason, Dundee, Illinois, 2002

Description

The goal of the project was to build awareness of and raise funds for Evan’s Life Foundation—a nonprofit organization that gives aid to children at risk—in a fresh and different way. In the past we had created and distributed a typical annual newsletter, featuring grant recipients and their stories, but this year I felt it was time to change the format and create a marketing piece that came closer to representing the perilous truth about these kids. We chose one child to symbolically represent the type of children we work with, and, using a journalistic style of photography, we set out to shoot a day in the life of Kevin. From concept to completion, it took us six weeks. The response was just as I had hoped: no one who reads this piece from cover to cover can help but be affected by the message and have his or her consciousness raised.

Collections: AIGA 365: 24 (2003)
Discipline: Corporate communications design
Format: Brochure

Credits

Design firm
SamataMason
Creative director
Pat Samata
Designer
Steve Kull
Photographer
Emma Rodewald
Production director
Lynne Nagel
Production coordinator
Ann Teson
Writer
Tura Cottingham
Typefaces
Garamond 3, Swiss 721 Bold Condensed
Printer
Blanchette Press
Paper
Domtar Luna Matte 60 lb. Text
Client
Evan’s Life Foundation
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