GVO Brochure Series
GVO Brochure Series
GVO Brochure Series

GVO Brochure Series

Cahan & Associates, San Francisco, California, 1996

Description

Our charge from GVO, an industrial design firm, was to create a glossy, perfect-bound 32-page brochure that would get CEOs interested in GVO. After research, we found out that GVO employed an ethnographic approach that focused on how people live in the real world, doing everyday things like cleaning toilets and washing dishes—an approach counter to that of most other industrial design firms. Instead of the brochure, we created a five-tier direct marketing series. Each week, CEOs would get a different brochure (the size of the Wall Street Journal) delivered in a brightly colored plastic bag, with a different message on what it takes to create breakthrough products.

Collections: The Greening of Design
Discipline: Promotional design and advertising
Format: Brochure, Promotion

Credits

Design firm
Cahan & Associates
Art director
Bill Cahan
Graphic designers
Bob Dinetz, Kevin Roberson
Illustrators
Tom Barlow, Gary Baseman, John Craig, Bob Dinetz, Nick Dewar, Mark Todd
Photographers
Ken Probst, Holly Stewart, Others
Copywriters
Danny Altman, Stefanie Marlis
Printer
Graphic Arts Center
Paper
Simpson Opaque 50# Smooth Book
Client
GVO
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