We developed content for the Morgan Stanley building façade signage to provide a counterpoint to the fast-paced, hyper-commercial nature of its Times Square environment. In collaboration with the architect, we created a sign that doesn’t stick out from, or cover up, the building; it is the building. Thirty minutes of non-linear branding content acts like a kinetic sculpture on an otherwise static building. Slow-moving images and subtle messages weave the client’s name, personality and brand attributes into the fabric of the message. All content was specifically designed and programmed for this particular screen configuration and is activated by the architectural building grid.

“Our favorite above and beyond everything else. Beautifully done.”