The book's concept was simple: raise the curtain and provide a first-hand peek at the public and private lives of the late-twentieth-century sports icon Michael Jordan. For the book's designers, Rare Air, Ltd. and publishers Macmillan Associates, this meant nothing short of the highest quality with regard to text, image, paper, and printing. Featuring the work of world-renowned sports photojournalist Walter Iooss, Jr., the finished book stands as a testament to Jordan's power, elegance, and grace on and off the basketball court.