MetLife: Making Sense of It All The Metropolitan Life 1995 Annual Report
MetLife: Making Sense of It All The Metropolitan Life 1995 Annual Report
MetLife: Making Sense of It All The Metropolitan Life 1995 Annual Report

MetLife: Making Sense of It All The Metropolitan Life 1995 Annual Report

Belk Mignogna Associates, Ltd., New York, New York, 1995

Description

1995 was a year of executing new strategies for MetLife. Our task was to introduce company-wide process reengineering policies to employees and policyholders in a clear and accessible way. To do this, we chose to parallel the new initiatives with explanatory proverbs and illustrate them with brightly colored, boldly cropped images of Peanuts characters. This use of the characters capitalizes on the equity gained through MetLife’s advertising campaign. The use of an oversized format, matte inks on matte paper, rounded corners and bright red spiral binding also add to the friendly, fun and inviting nature of this annual.

Collections: Communication Graphics: 17 (1996)
Discipline: Corporate communications design
Format: Corporate communication, Illustration, Booklet

Credits

Design firm
Belk Mignogna Associates, Ltd.
Creative director
Howard Belk
Graphic designers
Wendy Blattner, Michelle Marks
Illustrator
Peter LoBianco
Photographer
Peter Gregoire
Writer
Laurie Sheffner
Typographer
Belk Mignona Associates, Ltd.
Printer/fabricator
Graphic Arts Center
Paper
Zanders Ikonofix Matte Cover and Text
Client
Metropolitan Life Insurance Company
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