HP Hands “Paulo”

HP Hands “Paulo”

Motion Theory, 2007

Description

Paulo Coelho, best known for his international best seller The Alchemist, explores the world of his computer through visual imagery that combines the mystical and the modern in Motion Theory’s sixth spot for HP’s “Hands” campaign. Coelho’s poetic descriptions flow seamlessly together with symbolic visuals that match his evocative and sensory writing style. A door opens into the world of a book, which Coelho then pulls apart like thread. He runs his hand through a river of words, which just as quickly evaporates into air. Director Mathew Cullen and Motion Theory art director Mark Kudsi worked together to create a seamless blend of illustration, animation and precise live-action choreography.

Collections: AIGA 365: 29 (2008)
Discipline: Promotional design and advertising
Format: Advertisement
Loading...
Loading...